Jose Cuervo - Rolling Stones

To kick off their '72 American Tour, the Rolling Stones held a party at bar in San Francisco called The Trident. It was there that a bartender made the band's first Tequila Sunrise. The Stones liked it so much, they took it across America aboard their plane, the Lapping Tongue, leaving in their wake a legend of debauchery, later dubbed "The Cocaine and Tequila Sunrise Tour." We helped Cuervo launch a Rolling Stones bottle to commemorate the tour. Danny Kleinman directed the spot.

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Jason Ashlock, Sean LaBounty, Tom Weingard, Ferdinand Daniele