Jose Cuervo - Have A Story

Jose Cuervo is the world's largest tequila label and an iconic brand. They needed a campaign that spoke to the brand's indelible legacy. Jose Cuervo is, and always has been a story maker. Endless nights of amazing stories have begun with a simple shot of Cuervo. "Have A Story" is the expression of this philosophy. I'm very proud to have written the line, and I'm honored that Proximo embraced it. Dante Ariola and Kiefer Sutherland made it real.

Creativity Pick of the Day, Adweek Ad of the Day, FastCoCreate, Adweek on the print

Colin Ilsley, Vi Luong