U.S. Army - White Hats Wanted

The U.S. Army needed to find recruits with elite hacking skills to help defend America against cyberattacks. But with so few Americans possessing the necessary skills, it’s like finding a needle in a haystack. So we used our TV commercial as both a net and a magnet; going broad with a conventional message and hiding a coded message within the commercial that only the people we want could recognize.

Cannes Lion Bronze, Gold Clio, 2 Silver 2 Bronze London International Awards, One Show Gold and Bronze

Dan Donovan, Dov Zmood, Dave Waraksa