SAS - The Batting Lab

The Batting Lab was an AI-powered batting cage designed to track a batter’s stance, swing, ball-flight statistics and more. It collected 50,000 data points per swing and used machine learning to give real-time feedback--a first ever. We invited kids into the Batting Lab to learn about and improve their swing. But little did they know, we were actually teaching them about data.

Gold, Silver and Bronze Art Directors Club Cubes, Bronze Clio, 2 Webbys, One Show Shortlist x6, Cannes Shortlist, Effie Winner, The Today Show, Adweek

Jason Ashlock, Dominick Baccollo, Kassandra Pollard, Daniel Kim, Adam Koehler, Justin Chen, Gabrielle Gonzaga, Kayla Anderson