Persil + The Oscars

Laundry is probably the least exciting activity in the world, unless you happen to be a stain-fighting secret agent on a mission to clean dirty laundry. And luckily for Persil, they have The Professional - we turned him into the only spy who doesn’t care whether you're a diamond thief or an evil genius. He only cares about the stains on your clothes. We created a film with a cinematic rooftop chase that premiered during Hollywood's biggest night, the Oscars, right before the James Bond 50th anniversary segment. Also, we get to say we had a commercial in the Oscars where Will Smith slapped Chris Rock.

Creativity​

Cass Anderson, Jesse Yowell, Dan Colburn