NY Lottery "Is This You?"

People who play the lottery don't always check their tickets. That's why last year the NY Lottery had $61 million in unclaimed winnings. So with very little time and money how do you get all of New York to check their tickets? You make it personal. And super ridiculous.

One Show x2, Communication Arts, Today Show, ABC World News, NY Post, USA Today, CNN, NBC, ABC, CBS, FOX, Gothamist, NY Daily News, NY1, PIX11, Creativity Pick of the Day, Adweek

Grant Smith, Raphael Milczarek, Sherman Winfield, Andy Sciamanna, Tali Gumbiner, Tim Min