New York Lottery - Bodega Cat

For holiday Scratch-Off season, we ditched the typical Christmas stories and created our own fable based on NYC's favorite mascot - the bodega cat. We took a furry feline out of the corner store and set it off on an epic journey through the cold and snowy streets of the city to deliver holiday cheer. Fast Company rated it one of the best holiday ads of 2017. It's been re-run in multiple years since by popular demand of Lottery players. I like to think Santa would be proud. So, so, so lucky to have Jake Scott direct this. He made it look awesome.

Creativity

Dan Donovan, Jason Ashlock, Dom Baccollo