Hornitos - #AyudaEnEspanol

I’m honored to work with Hornitos tequila, in partnership with the world’s leading Latin rights organization, LULAC, to launch a program to help get crucial information out to the Spanish speaking community. There’s always a dearth of Spanish language information available and during a crisis like COVID-19 the issue is exacerbated. We worked with LULAC to consolidate, translate and design an information toolkit that has all the important resources in one place – from health information to legal assistance: lulac.org/ayudaenespanol. In order to get the word out we used #AyudaEnEspanol (#HelpInSpanish). It works as both as a simple sign telling Spanish speakers that help in Spanish is available with the link, but also as an encouragement and rallying cry for people to help in Spanish. In social people hold up their sign and say who/why they help in Spanish. Hornitos is helping for the Hispanic bartending community. Lots of people are helping, including Eva Longoria. Please jump in and get the information out.

Eva Longoria, Danny Trejo, Emilio Rivera

The Hill, The Source, E!

Jason Ashlock, Dominick Baccollo, Noah Benezra, Antony Rush